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Webinars

Complementing NPS Surveys with Online Reviews

Why only survey when you can also leverage online reviews? Online reviews, for example from Amazon, Google Maps or Apple Play Store, can be a great complementary source of customer feedback to get a more complete picture of what your customers...

Catalogue: Webinars 2021
Authors: Jan Rutenberg, Pascal de Buren
Companies: Caplena, Tegut
October 13, 2021
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Citation

Rutenberg and de Buren (2021a, October 13). Complementing NPS Surveys with Online Reviews. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/complementing-nps-surveys-with-online-reviews


Research papers

Image subjectivities

China's online population is on the brink of overtaking the United States as the largest in the world. Growing at six million users a month (10 times the pace of US internet growth), China's internet users, who are predominately of a young age, will...

Catalogue: Asia Pacific 2008
Authors: Jerry Clode, Jim Poppelwell
Company: Anovax Marketing & Research Consultants
April 9, 2008
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Citation

Clode and Poppelwell (2008a, April 09). Image subjectivities. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/image-subjectivities